Wimbledon, the oldest tennis tournament in the world, has been held since 1877, making it a symbol of tradition and longevity. Its unique grass surface pays homage to the sport’s origins while underscoring the tournament’s commitment to preserving its rich heritage. This historical significance resonates deeply with Rolex, a brand that has cultivated its own storied legacy. 
When Rolex became the official sponsor of Wimbledon in 1978, it recognized the tournament’s legendary status. Both brands, masters of their respective domains, embody traditional values and excellence. This partnership marked a pivotal moment in sports marketing, coinciding with the founding of ESPN and the emergence of sports marketing as a distinct discipline.
By associating itself with Wimbledon, Rolex embraced the potential of sports to transcend social and cultural barriers. This connection fosters a sense of community among fans, which naturally reflects positively on the brand.
Anticipated Watches at Wimbledon 2025
Since 1978, Rolex has built a roster of tennis ambassadors, known as “testimonees,” featuring both past champions and contemporary stars.
Roger Federer, often hailed as one of the greatest tennis players, has been a Rolex ambassador since 2001. With 20 Grand Slam titles, including a record eight at Wimbledon, Federer is a prominent figure in the Rolex family. He is likely to attend Wimbledon 2025, especially following the release of the Amazon Prime documentary “Federer: Twelve Final Days.”
The current lineup of Rolex testimonees is impressive, and they often showcase the brand’s latest models. Here are some players to watch for during the Wimbledon fortnight: 
Carlos Alcaraz: The defending champion, fresh off his victory at the 2025 French Open, may sport the Rolex Daytona 116519, featuring a meteorite dial on a rubber Oysterflex bracelet.
Iga Świątek: The world number one frequently wears a Rolex Datejust, notably one with a purple dial and diamond accents. After her 2025 French Open win, she was seen with a Rolex Lady-Datejust. Fans will be eager to see which model she chooses at Wimbledon.
Jannik Sinner: The Australian Open 2025 champion and world number one wears the Rolex Submariner Reference 116610, a classic watch known for its scratchproof ceramic bezel.
Holger Rune: The rising Danish star, ranked 15th in the world, has shown a preference for the Rolex Day-Date 40 in rose gold with an olive-green dial, a model he may don during the tournament.